Bringing Africa, Down Under

Representation for African Lodges in the Australian and New Zealand Markets.

We help luxury and boutique lodges increase bookings, build trade relationships, and grow a strong presence in Australasia.

It’s all in the name. We’re about bringing Africa to Australia and New Zealand. We work with carefully selected African lodges to increase visibility, strengthen trade relationships, and drive high value bookings from this growing region.

Our aim and therefore our logo weaves together the essence of three places close to our hearts: Africa, New Zealand, and Australia.

The koru, a spiral inspired by the unfurling frond of the New Zealand silver fern, is a powerful Māori symbol representing new beginnings, growth, and renewal. It also holds a strong place as a national icon of Aotearoa.

The boomerang, one of the most recognisable symbols of Aboriginal Australian culture, carries deep cultural and spiritual significance. It reflects the cyclical nature of life and embodies Aboriginal philosophies of connection and continuity.

Together, these elements honour the rich heritage of each region and reflect the spirit of connection that drives our work.

“The only man I envy is the man who has not yet been to Africa – for he has so much to look forward to.” – Richard Mullin

Why us?

Africa Down Under combines a deep understanding of both African product and the Australian and New Zealand travel markets with over 12 years of experience selling Africa across international markets. We have established strong relationships with travel agents, wholesalers, and key industry partners, allowing us to effectively position your lodge in front of the right audience. As a boutique representation company, we offer a highly personalised approach, focused on building long term partnerships and delivering consistent results, turning market interest into confirmed, high value bookings.

A note from Danielle, Founder of Africa Down Under….

With a career dedicated to selling Africa, I’ve acquired the expertise, insights, and genuine passion to inspire and encourage others to explore this breathtaking and one of a kind continent. The moment I begin talking about Africa, my enthusiasm is undeniable, and it’s infectious and others can’t help but share in my excitement. Every lodge I visit reveals something truly unique and special, and it’s a joy to uncover these hidden gems. The individuality of each lodge or camp is its greatest selling point, and I make it a priority to highlight and share these distinctive qualities. Telling the stories of the lodges, the surrounding landscapes, the wildlife, and the people is my true passion. As an avid advocate for wildlife, conservation, and the communities that make this continent so remarkable, I am committed to partnering with lodges that prioritise these values, helping to preserve our world while showcasing its unparalleled beauty to others.

“Not all those who wander are lost.”- J.R.R. Tolkien

Our Services

We provide tailored representation designed to grow your presence and generate bookings within the Australian and New Zealand markets.

Sales and Trade Representation – Building relationships and driving bookings through key travel partners
Marketing and Brand Positioning – Ensuring your lodge stands out in a competitive, high-value market
PR and Media – Increasing visibility through targeted exposure and industry connections
Local Representation – Acting as your on-the-ground partner in Australasia