Bringing Africa, Down Under
It’s all in the name. We’re about bringing Africa to Australia and New Zealand — inspiring travellers to experience the magic of Africa and create lifelong memories through unforgettable journeys. Our aim and therefore our logo weaves together the essence of three places close to our hearts: Africa, New Zealand, and Australia.
The koru, a spiral inspired by the unfurling frond of the New Zealand silver fern, is a powerful Māori symbol representing new beginnings, growth, and renewal. It also holds a strong place as a national icon of Aotearoa.
The boomerang, one of the most recognisable symbols of Aboriginal Australian culture, carries deep cultural and spiritual significance. It reflects the cyclical nature of life and embodies Aboriginal philosophies of connection and continuity.
Together, these elements honour the rich heritage of each region and reflect the spirit of connection that drives our work.
“The only man I envy is the man who has not yet been to Africa – for he has so much to look forward to.” – Richard Mullin
Why us?
We are a New Zealand-based travel marketing and representation company with over 12 years of expertise, specialising in authentic African experiences and luxury safaris. Our mission is to bridge the gap between Africa and the often overlooked markets of New Zealand and Australia, which are regions full of potential and curiosity for unique, meaningful travel.
With a deep understanding of these markets, we’re dedicated to connecting exceptional African lodges with discerning Kiwi and Aussie travellers. While our core focus is on New Zealand and Australia, we also bring extensive knowledge of the UK and European markets, offering global reach and strategic insight for our partners across Africa.
A note from Danielle, Founder of Africa Down Under….
With a career dedicated to selling Africa, I’ve acquired the expertise, insights, and genuine passion to inspire and encourage others to explore this breathtaking and one of a kind continent. The moment I begin talking about Africa, my enthusiasm is undeniable, and it’s infectious and others can’t help but share in my excitement. Every lodge I visit reveals something truly unique and special, and it’s a joy to uncover these hidden gems. The individuality of each lodge or camp is its greatest selling point, and I make it a priority to highlight and share these distinctive qualities. Telling the stories of the lodges, the surrounding landscapes, the wildlife, and the people is my true passion. As an avid advocate for wildlife, conservation, and the communities that make this continent so remarkable, I am committed to partnering with lodges that prioritise these values, helping to preserve our world while showcasing its unparalleled beauty to others.
“Not all those who wander are lost.”- J.R.R. Tolkien
Our Services
Sales & Marketing
We provide expert sales and marketing representation for African safari lodges, helping them reach the right audience, increase bookings, and grow their brand presence in the Australia and New Zealand markets. With extensive experience in the UK travel industry and a strong focus on Australia and New Zealand, we connect luxury lodges with top travel trade partners, ensuring they stand out in a competitive global landscape.
Media
We offer expert PR and marketing services for African safari lodges, helping them gain visibility, attract travelers, and build industry connections. From crisis management to strategic PR planning, we ensure each lodge’s story is effectively communicated. We work closely with tour operators, secure media coverage, and organise press trips to amplify exposure, positioning lodges as top destinations for luxury travelers.
Other
We provide a range of creative services including advertising consultancy, brand marketing promotions, and promotional material guidance to help elevate your lodge’s presence. From event management and e-marketing and copywriting, we ensure your lodge’s brand stands out across all platforms and resonates with luxury travellers.
“You know you are truly alive when you’re living among lions.” – Karen Blixen
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